Patagonia is now available at facewest.co.uk
Patagonia’s roots are in designing the best possible clothing for rock and alpine climbing, and the company has gone on to produce some of the highest quality outdoor clothing and equipment available, both in terms of performance and durability. Founded by Yvon Chouinard in 1973, the brand has grown from being a small company that made tools for climbers into a worldwide business that still makes clothes for climbing, as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running.
What really sets Patagonia apart is their commitment to minimising their impact on the environment and their continuous pursuit of improving every aspect of the business. Patagonia is a major contributor to environmental groups, committing 1% of their total sales or 10% of their profit, whichever is more, to environmental groups. Since 1985, when the program was first started, Patagonia has donated $46 million in cash and in-kind donations to domestic and international grassroots environmental groups making a difference in their local communities.